Hannah Bolland-Smith is a Marketing Ph.D candidate at Smeal College of Business, Pennsylvania State University. Hannah studies consumer behavior with her research falling into two streams: social versus environmental sustainability dimensions and product lifecycle extensions. Her dissertation research includes two essays, which have invited revisions at the Journal of Consumer Research and Journal of Public Policy and Marketing. Hannah triangulates her laboratory and online experiments with field studies and secondary data analysis and places high value on generating findings that are actionable for businesses, policymakers, and consumers alike. Her research career started by publishing her undergraduate thesis in Journal of Business Research.
Expertise
Sustainability, Secondhand Consumption, Moral Emotions & Foundations, Company Attributions
Education
BA in Marketing with Psychology, University of Portsmouth, 2020-01-01 Other MRes (Master of Research) in Sustainable Futures, University of Bath, 2021-01-01
Courses Taught
MKTG 442 – Sustainable Behavior of Consumers, Firms, and Societies
Sustainability is a broad domain concerning the extent to which environmental, economic, and social practices are viable for current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, but increasing sustainable behavior remains a challenge. This course is designed to provide students with the knowledge to enhance sustainable behaviors in firms, among consumers, and in society at large. In doing so, this course will include frameworks for understanding how to influence sustainable practices, consumer response to sustainability, and marketing communication issues as well as real-world examples of sustainable practices and issues, offering both a theoretical and applied approach. The course may also include a project which will entail student teams working on a real-world sustainable behavior problem in collaboration with a business or segment of the university campus when available or other course project addressing a relevant sustainability issue. Students should leave the course with an understanding of sustainability issues in the current marketplace and the knowledge and ability to influence sustainable behaviors. Students will enter their career with the knowledge and skills to be a sustainable business decision-maker and foster sustainable behavior.