Academic Department
Marketing
Understand customers, uncover market opportunities, and create strategies that help organizations build stronger brands and drive business growth.
Turn Customer Insights Into Value
Customer insight drives every successful marketing decision. Learn how people discover, evaluate, choose, and remain loyal to brands while creating value for customers and driving business growth.
Through consumer behavior, digital marketing, market research, product strategy, and professional selling, you'll gain the knowledge and skills to understand customer decisions and strengthen brands.
You'll explore topics including:
Brand management
Consumer behavior
Digital marketing
Marketing analytics
Market research
Product strategy
Professional selling and sales management
Learn Marketing Through Real Business Challenges
Work with clients, tackle customer challenges, and gain hands-on experience through applied projects, competitions, and professional experiences.
Academic Programs in Marketing
Academics
Undergraduate and Graduate Programs
The department offers educational opportunities at the undergraduate and doctoral levels, combining rigorous academic preparation with applied experience in consumer behavior, marketing strategy, and marketing analytics.
Work Like a Marketing Professional
Marketing by the Numbers
Rankings, research, and hands-on learning opportunities reflect the marketing department's impact in consumer behavior, marketing analytics, branding, and professional selling.
#14
Undergraduate Marketing - Public
U.S. News & World Report (2025)
#11
Marketing - U.S.
QS World University Rankings (2026)
Research That Shapes Marketing
Faculty investigate consumer behavior, branding, digital marketing, analytics, pricing, and strategy to advance marketing scholarship and inform business practice.
Faculty also hold prestigious leadership positions within the marketing discipline. Among Smeal marketing faculty, Meg Meloy serves as co-editor of the Journal of Consumer Research, Stefan Wuyts serves as co-editor of the International Journal of Research in Marketing, and Karen Winterich serves on the American Marketing Association Board of Directors.
Learn From Marketing Experts
Study with faculty, staff, and doctoral students whose expertise spans consumer behavior, branding, digital marketing, analytics, professional selling, pricing, retailing, and marketing strategy.