Fred Hurvitz is an instructor of Marketing. His specialy is Retail Merchandise Management. Mr. Hurvitz spent nearly 20 years in the private sector as a local businessman in the State College community. He earned his MBA degree while owning and managing several local retail establishments. He taught his first retail course in 1974 while pursuing this degree. In 1986, Mr. Hurvitz divested himself of most of his retail business interests in order to devote most of his time to teaching a variety of different marketing courses for the marketing department.
Expertise
Service Marketing. Retail Management. Merchandise Management. Sales Management.
Education
MBA in Marketing, The Pennsylvania State University, 1983-01-01 BS in Accounting, The Pennsylvania State University, University Park, PA, 1969-01-01
Courses Taught
B A 303 – Marketing
An overview of marketing for non-business majors. Topics include customer behavior, service/product development, pricing, and promotion in diverse markets.
B A 303H – Marketing (H)
Introduction to customer behavior and research, service/product development, pricing and promotion in diverse and international marketing contexts.
BA 303 – Marketing
An overview of marketing for non-business majors. Topics include customer behavior, service/product development, pricing, and promotion in diverse markets.BA 303 Marketing (3) The goal of BA 303 is to provide broad-based exposure and understanding of marketing and its processes. The course is meant to be a "stand alone" marketing course for those interested in the role of marketing within the business context and will cover a range of topics from the basic (what is marketing) to the processes (market segmentation, marketing strategy, development of product, price, place and promotion) to the broader societal questions (why marketing exists, ethics, the future of marketing). There will also be an opportunity to examine marketing from the perspective of various industries for non-business students. Exams will test factual knowledge of marketing and the marketing process. Written homework assignments will ask students to work both individually and in teams to apply course concepts. These may include assignments developing one's skill set in consumer psychology, target market selection, writing a positioning statement, developing a marketing plan, new product development concepts, promotional campaign ideas, and ethical questions to discuss and debate. Students may also be asked to form small groups for discussion and/or make presentations to the class based on set marketing topics specific to one's area of interest. Students will also be expected to participate in class discussions. A student may not receive credit towards graduation for both B A 303 and MKTG 221 or MKTG 221W. Furthermore, a student may not receive credit towards graduation for both B A 303 and MKTG 301 or MKTG 301W.
BA 303 – MARKETING
An overview of marketing for non-business majors. Topics include customer behavior, service/product development, pricing, and promotion in diverse markets.BA 303 Marketing (3) The goal of BA 303 is to provide broad-based exposure and understanding of marketing and its processes. The course is meant to be a "stand alone" marketing course for those interested in the role of marketing within the business context and will cover a range of topics from the basic (what is marketing) to the processes (market segmentation, marketing strategy, development of product, price, place and promotion) to the broader societal questions (why marketing exists, ethics, the future of marketing). There will also be an opportunity to examine marketing from the perspective of various industries for non-business students. Exams will test factual knowledge of marketing and the marketing process. Written homework assignments will ask students to work both individually and in teams to apply course concepts. These may include assignments developing one's skill set in consumer psychology, target market selection, writing a positioning statement, developing a marketing plan, new product development concepts, promotional campaign ideas, and ethical questions to discuss and debate. Students may also be asked to form small groups for discussion and/or make presentations to the class based on set marketing topics specific to one's area of interest. Students will also be expected to participate in class discussions. A student may not receive credit towards graduation for both B A 303 and MKTG 221 or MKTG 221W. Furthermore, a student may not receive credit towards graduation for both B A 303 and MKTG 301 or MKTG 301W.
HR&IM 335 – Hospitality Financial Accounting
Basic accounting concepts and practices applicable to hospitality organizations.
HR&IM 490
Developing strategic plans for hospitality industry, emphasizing strategy formulation, implementation, and evaluation.
HRIM 335 – Hospitality Financial Accounting
Basic accounting concepts and practices applicable to hospitality organizations.
HRIM 336 – Hospitality Managerial Accounting
Collection, processing, and interpretation of accounting data for managerial planning, control, and evaluation in hospitality organizations.
HRIM 442 – Hospitality Marketing
Marketing management in the hospitality industry, including analyzing the market through market research and developing a marketing plan.
HRIM 490 – Strategic Hospitality Management
Developing strategic plans for hospitality industry, emphasizing strategy formulation, implementation, and evaluation.
MKTG 221
Social and economic aspects, movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May not be used to satisfy Penn State Business baccalaureate degree requirements. Not available to student
MKTG 221 – Contemporary American Marketing
Social and economic aspects, movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May not be used to satisfy Penn State Business baccalaureate degree requirements. Not available to student
MKTG 221W – Contemporary American Marketing (W)
Social and economic aspects; movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May notbe used to satisfy Penn State Business baccalaureate degree requirements. Not available to students
MKTG 301 – Prin of Mktg
Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment.
MKTG 301 – Principles of Marketing
Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. Not available to students who have taken B A 303.
MKTG 327 – Retailing
Management of marketing institutions in distribution channels from producers to consumers. Emphasis on retail institutions: location, personnel, merchandising, control, promotion.
MKTG 397A – Marketing (A)
Introduction to key concepts to marketing.
MKTG 399 – Foreign Studies
Courses offered in foreign countries by individual or group instruction.
MKTG 437 – Adv Ret and Mer Mgmt
Analyzing planning and controlling the retail merchandising effort, including procurement, resource selection, vendor relations, product presentation, inventory control.
MKTG 437 – Advanced Retailing and Merchandise Management
Analyzing planning and controlling the retail merchandising effort, including procurement, resource selection, vendor relations, product presentation, inventory control.
MKTG 440 – Services Marketing
Marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, tourism, arts and consulting.
MKTG 445 – Global Marketing
Role of international marketing in the global environment; political, economic, geographic, historical, cultural conditions; developing and implementing international marketing strategies. MKTG (I B) 445 Global Marketing (3) (IL) MKTG/I B 445 focuses on the wide range of issues, which face enterprises as they develop and execute marketing strategies and tactics, designed to support business activities in markets outside their home country. This course deals directly with these issues as they apply to firms, which concentrate on a few markets closer to home, or on many markets throughout the world, including via the Internet. This course also deals with the important role played by governments in shaping the global marketing environment, including through trade policies, treaties and marketing supports. Students successfully completing this course also gain a greater understanding of the cultural, technological, economic, political and social environments which international businesses and global marketers face as they seek to expand their product and/or service offerings into other nations. Understanding this important part of the challenge facing international businesses and global marketers is achieved through the text, lectures, and student group projects and presentations including some focused on specific countries, including both major trading partners of the United States and select emerging new markets. This course is designed for students who have an interest in these topics and/or who plan to enter fields such as international business or global marketing and/or who expect to work for businesses, which are active internationally. Class discussions and projects are designed to help students explore these topics in greater depth. A series of small group assignments and presentations will further help students apply what is being learned via problem-based learning. This is an interactive class. Therefore, a portion of the grade each student achieves will be based on class attendance and participation. Students are also expected to pay attention to examples of the issues discussed in class that they encounter during the semester in prim broadcast, and online communications. Along with material from lectures and the text, issues discussed in class will be included in the exam.
MKTG 450W – Marketing Management Policies and Programs (W)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 450W – Marketing Strategy (W)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 496 – Independent Studies
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
MKTG 497A – Retail Institutions (A)
Management of marketing institutions in distribution channels from producters to consumers. Emphasis on retail institutions: location, personnel, merchandising, control and promotion.
MKTG 497A – Sports Marketing (A)
Study of various retail insititions in terms of their marketing strategies.
Mktg. 327 – BA 303
Introduction to Marketing Principles for Non Business Majors as part of the Business Certificate Program
PSU 006 – First-Year Seminar Business
Facilitate student's adjustment to the high expectations, demanding workload, increased academic liberties, and other aspects of the transition to college life.
R P M 360 – Golf Operations Management
The course will focus on business planning, budgeting, inventory management, and financial controls within golf operations.