Carrie H. Marcinkevage
Assistant Clinical Professor
Carrie Marcinkevage, Ph.D., is an Assistant Clinical Professor with the Supply Chain and Information Systems department with the Smeal College of Business at the Pennsylvania State University. Following a corporate career in management consulting, she led the business school’s residential MBA and graduate programs. Seeing a need for deeper stakeholder engagement in those programs, she experimented with CRM processes and systems early in higher education use, starting with Enrollment Management Systems in 2005 and moving to Salesforce CRM in 2010. Her interest led to a Ph.D. focused on critical success factors for higher education CRM strategy and adoption. She led the strategy for aligning people, processes, and technology to optimize “return on relationship” for Penn State's simultaneous and lifelong university constituent relationships. Carrie received her Ph.D. at Penn State, an M.S. in Organizational Dynamics at the University of Pennsylvania, and a dual bachelor’s degree in Policy and Management Studies and Philosophy from Dickinson College.
Expertise
Emerging technology including AI and quantum computing, analytics, CRM, appreciative inquiry
Education
Ph D in Workforce Education and Development: CRM Critical Success Factors in Higher Education, Pennsylvania State University, 2020-05-01 Ph D in Organization Development, Penn State, College of Education, University Park, Focus on exploring critical success factors for higher education constituent relationship management (CRM) strategy and adoption using appreciative inquiry and qualitative analysis methodologies., 2020-05-01 MS in Organizational Dynamics, University of Pennsylvania, Philadelphia, PA, 2001-05-01 BS in Policy & Management Studies & Philosophy, Dickinson College, Carlisle, PA, 1993-05-01
Courses Taught
B A 595 – Internship
Supervised off-campus, nongroup instruction, including field experiences, practicums, or internships. Written and oral critique of activity required.
MGMT 451W – Business, Ethics, and Society (W)
Advanced examination of social, ethical, legal, economic, equity, environmental, public policy, and political influences on managerial decisions and strategies.
MGMT 451W (W)
MIS 446 – It Bus Strat
Provide student with broad understanding of global information systems utilization and management in modern organizations.
PSU 006 – First-Year Seminar Business
Facilitate student's adjustment to the high expectations, demanding workload, increased academic liberties, and other aspects of the transition to college life.
SCM 496 – Indep Studies
Creative projects, including research and design, that are supervised on an individual basis and that fall outside the scope of formal courses.
Selected Publications
Marcinkevage C. H., Kumar A. "Generative AI in Higher Education Constituent Relationship Management (CRM): Opportunities, Challenges, and Implementation Strategies" Computers, vol. 14, 2025-03-12
Marcinkevage C. H. "Happy People" International Journal of Appreciative Inquiry, 2024-11-01
Marcinkevage C. H. "Appreciative Inquiry Mentoring: A Virtual Network Approach" International Journal of Appreciative Inquiry, vol. 23, 2021-02-01
O’Bryan C., Tompkins C., Marcinkevage C. H. "Constituent Relationship Management and Student Engagement Lifecycle" Big Data on Campus: Data Analytics and Decision Making in Higher Education, 2020-11-03
Marcinkevage C. H. "Stopped at the door: Plagiarism in graduate school applications" 2012-07-01