Marketing Department

Smeal's marketing department prepares students for careers in marketing, offers research and real-world opportunities, and allows students to study with leaders in the field. Undergraduate and graduate students learn, grow, and prosper, while readying for a lifetime of success.

As a community focused on advancing the art and science of marketing, the Penn State Smeal College of Business Marketing Department combines rigorous and relevant research with an approach to education that is grounded in student engagement by applying the fundamentals with leading-edge concepts and tools.

For more information on Smeal’s Marketing Curriculum

Prepared for the Future

The Marketing Department at Smeal offers academic programs that connect theory and practice to enable better business decisions and superior organizational performance. Students across our undergraduate and graduate level offerings are hardworking and creative, equipped with the foundational knowledge and analytical skills necessary to solve customer problems and address their needs with innovative solutions. As a community who loves the study and teaching of marketing, we embrace the challenges, rapid changes, and opportunities of this exciting field, and we work hard to bring that excitement to our research, our connections with industry, and to every class.

For more information on Opportunities in Marketing.

For more information on Career Resources in Marketing

Our Alumni

Read about Marketing alumni who talk about their work experience after Smeal and key moments from their undergraduate student days. If you are thinking about marketing as a major, the alumni book provides a snapshot of where the degree can take you.

As one example, Tom Buday (’80) and his wife Linda are helping Smeal students prepare to be more responsible business leaders.  Across the curriculum, Marketing students will have opportunities to focus on “purposeful brands”, and learn to consciously balance corporate decisions with the lives of customers, the needs of stakeholders and the broader society. Read about Tom and Linda Buday’s story below.

For more information on where our Marketing Alumni are now. 
Learn more about Tom and Linda Buday helping to make purposeful brands an integral part of Smeal Marketing education.

A Dynamic and Balanced Culture

Our faculty and staff benefit from the resources of a top-tier research institution and one of the largest business schools in the nation within an environment that values collaboration, a breadth of perspectives, and work-life balance. We are proud of our status as a top department for marketing research productivity, the frequent recognition of our faculty who have influenced the very trajectory of their discipline, and an inclusive departmental culture that has helped pave the way for our continuing prosperity.

Connect with Marketing

Marketing Department Instagram Page