Phase 1

Build a Shared Understanding

Planned timeline: January–March 2025

Through market analysis, benchmarking, and extensive stakeholder engagement—including focus groups and surveys—this phase develops a deep understanding of Smeal’s strengths, challenges, and opportunities. A SWOT analysis will capture key insights to guide the next steps.

Progress

Reports & Deliverables

The following files are available to Penn State authenticated users only.

NLCG x Huron Phase 1 Survey Analysis PDF

Phase 1 Expanded SWOT Analysis PDF