2020-2025 Strategic Plan (Old Plan)

Goal 1 - Leader in Business Education

Ensure that our business education focuses on foundational elements of business and critical thinking skills, producing well-rounded students who are prepared for the workplace, sought after by employers, and are able to learn and adapt throughout their careers

Objective

Ensure Smeal identifies and implements processes to ensure our students are prepared for a rapidly evolving business environment

Key Performance Indicator(s)

Increased number of successful student placements and employer satisfaction

Mapping

Penn State Foundations:

  • F2 - Engaging Our Students Penn State Thematic Priorities
  • TE4 - Prepare Our Students For Success In Their Careers And In Life Penn State Supporting Elements
  • IS3 - Drive Innovation And Discovery

Strategic Plan (2020 - 2025) - Business, Smeal College of:

  • Leader in Business Education
Objective

Sustain Penn State’s land-grant mission by strengthening Smeal’s enrollment strategy to improve alignment with resource capacity and support student recruitment, retention, and success

Key Performance Indicator(s)

Increased number of enrollment of students with successful recruitment and retention outcomes

Mapping

Penn State Foundations:

  • F1 - Enabling Access To Education Penn State Thematic Priorities
  • TE5 - Partner More Effectively With Pre-College Educators Penn State Supporting Elements
  • OP1 - Improve The Design, Oversight, Integration, And Effectiveness Of Organizational Processes Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Business Education
Objective

Build on the continued success of the online Creative Team Model (CTM)

Key Performance Indicator(s)

Usage of the CTM across the portfolio has increased

Mapping

Penn State Foundations:

  • F0 - No Foundation Connection Penn State Thematic Priorities
  • TE2 - Foster A Curriculum That Integrates Multiple Modes Of Delivery, While Leveraging Online Capabilities And Enhanced And Emerging Digital Learning Options
  • DI4 - Make Online Education And Personalized Learning Central To Our 21st-Century Land-Grant Mission Penn State Supporting Elements
  • OP2 - Establish Processes For Continual Institutional Assessment, Improvement, And Innovation, Including More Systematic Review Of Administrative And Academic Organizational Performance And Financial Stewardship

Strategic Plan (2020 - 2025) - Business, Smeal College of:

  • Leader in Business Education
Objective

Improve the teaching and learning experience through a data-driven course design process, based on customized learning analytics

Key Performance Indicator(s)

Teaching and learning experience for students has improved

Mapping

Penn State Foundations:

  • F0 - No Foundation Connection Penn State Thematic Priorities
  • TE2 - Foster A Curriculum That Integrates Multiple Modes Of Delivery, While Leveraging Online Capabilities And Enhanced And Emerging Digital Learning Options
  • DI4 - Make Online Education And Personalized Learning Central To Our 21st-Century Land-Grant Mission Penn State Supporting Elements
  • OP1 - Improve The Design, Oversight, Integration, And Effectiveness Of Organizational Processes Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Business Education
Objective

Build capabilities in Online and other delivery modes

Key Performance Indicator(s)

Number and level of quality of Online capabilities have increased

Mapping

Penn State Foundations:

  • F1 - Enabling Access To Education Penn State Thematic Priorities
  • TE2 - Foster A Curriculum That Integrates Multiple Modes Of Delivery, While Leveraging Online Capabilities And Enhanced And Emerging Digital Learning Options
  • DI4 - Make Online Education And Personalized Learning Central To Our 21st-Century Land-Grant Mission Penn State Supporting Elements
  • No Associated Supporting Element Connection Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Business Education

Goal 2 - Leader in Business Research

Raise the research profile of the College. Build on the College’s superb research strengths by attracting and developing from within world-class faculty members who contribute to the cutting edge of management knowledge and who inform business practice

Objective

Create three additional chaired professors, in an effort to more closely align Smeal with peer institutions.

Key Performance Indicator(s)

Number of chaired professors in the Smeal College of Business have increased

Mapping

Penn State Foundations:

  • F0 - No Foundation Connection Penn State Thematic Priorities
  • TE1 - Advance The Frontiers Of Knowledge
  • TE3 - Support And Empower Our Outstanding Faculty And Staff Penn State Supporting Elements
  • IS5 - Align Fundraising To Address Specific Needs Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Business Research
Objective

Ensure competitive research support for all research productive faculty

Key Performance Indicator(s)

Number of research support opportunities have increased

Mapping

Penn State Foundations:

  • F0 - No Foundation Connection Penn State Thematic Priorities
  • TE1 - Advance The Frontiers Of Knowledge
  • TE3 - Support And Empower Our Outstanding Faculty And Staff Penn State Supporting Elements
  • IS1 - Prioritize Investment In Our
  • No Associated Supporting Element Connection Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Business Research
Objective

Enhance the reputation and competitive position of the Smeal PhD Program

Key Performance Indicator(s)

Number of collaborations and opportunities for PhD students have increased

Mapping

Penn State Foundations:

  • F1 - Enabling Access To Education Penn State Thematic Priorities
  • TE1 - Advance The Frontiers Of Knowledge
  • TE4 - Prepare Our Students For Success In Their Careers And In Life Penn State Supporting Elements
  • No Associated Supporting Element Connection Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Business Research

Goal 3 - Leader in Lifelong Learning

Ensure that undergraduate students leave the college equipped to learn throughout their lives, and provide courses, programs, postgraduate degrees, and executive education to assist all our alumni and others in learning throughout their lives

Objective

Enhance the reputation and competitive position of the Smeal PhD Program

Key Performance Indicator(s)

Number of collaborations and opportunities for students have increased

Mapping

Penn State Foundations:

  • F2 - Engaging Our Students Penn State Thematic Priorities
  • TE4 - Prepare Our Students For Success In Their Careers And In Life Penn State Supporting Elements
  • CO2 - Provide Expanded Access To Penn State Resources Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Lifelong Learning
Objective

Increase availability of other resources for lifelong learners

Key Performance Indicator(s)

Number of collaborations and resources for students have increased

Mapping

Penn State Foundations:

  • F2 - Engaging Our Students Penn State Thematic Priorities
  • TE4 - Prepare Our Students For Success In Their Careers And In Life Penn State Supporting Elements
  • CO2 - Provide Expanded Access To Penn State Resources Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Lifelong Learning
Objective

Increase engagement in national leadership positions, publishing, conference presentations, and other mechanisms to position Smeal as a thought leader in professional graduate education

Key Performance Indicator(s)

Number of engagements for Smeal have increased

Mapping

Penn State Foundations:

  • F2 - Engaging Our Students Penn State Thematic Priorities
  • TE1 - Advance The Frontiers Of Knowledge Penn State Supporting Elements
  • IS1 - Prioritize Investment In Our

Strategic Plan (2020 - 2025) - Business, Smeal College of:

  • Leader in Lifelong Learning
Objective

Develop and implement a comprehensive, innovative marketing and communications strategy for the professional graduate programs portfolio

Key Performance Indicator(s)

Number of enrollments of students across the professional graduate programs portfolio have increased

Mapping

Penn State Foundations:

  • F1 - Enabling Access To Education Penn State Thematic Priorities
  • No Associated Thematic Priority Connection Penn State Supporting Elements
  • CO3 - Promote Contributions Through Strategic Communication Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Leader in Lifelong Learning

Goal 4 - Build our Culture

Continuously develop our culture with elements of Honor and Integrity, Sustainability, and Diversity, building on existing strong cultural foundations; promote the development of Centers of Excellence to support each dimension of our cultures; build awareness, engagement, accountability, and advocacy for each

Objective

Build awareness, engagement, accountability, and advocacy for Honor and Integrity

Key Performance Indicator(s)

Increased dept of understanding among the Smeal Community about Honor and Integrity efforts

Mapping

Penn State Foundations:

  • F2 - Engaging Our Students Penn State Thematic Priorities
  • TE4 - Prepare Our Students For Success In Their Careers And In Life Penn State Supporting Elements
  • IS1 - Prioritize Investment In Our

Strategic Plan (2020 - 2025) - Business, Smeal College of:

  • Build our Culture
Objective

Build awareness, engagement, accountability, and advocacy for Sustainability

Key Performance Indicator(s)

Increased dept of understanding among the Smeal Community about Sustainability efforts

Mapping

Penn State Foundations:

  • F6 - Ensuring A Sustainable Future Penn State Thematic Priorities
  • SP4 - Fully Engage Our Research Infrastructure
  • SP5 - Forge Broad And Relevant Partnerships Penn State Supporting Elements
  • CO1 - Focus On Impact Through Partnerships Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Build our Culture
Objective

Build awareness, engagement, accountability, and advocacy for Diversity Enhancement

Key Performance Indicator(s)

Increased dept of understanding among the Smeal Community about Diversity Enhancement efforts

Mapping

Penn State Foundations:

  • F3 - Advancing Inclusion, Equity, and Diversity Penn State Thematic Priorities
  • TE3 - Support And Empower Our Outstanding Faculty And Staff Penn State Supporting Elements
  • OP2 - Establish Processes For Continual Institutional Assessment, Improvement, And Innovation, Including More Systematic Review Of Administrative And Academic Organizational Performance And Financial Stewardship

Strategic Plan (2020 - 2025) - Business, Smeal College of:

  • Build our Culture

Goal 5 - Build International Programs

Determine and then implement next steps to raise the profile of the College’s International Programs and increase student participation

Objective

Increase international engagement across the college

Key Performance Indicator(s)

Introduction and increased efforts of international engagement across College departments

Mapping

Penn State Foundations:

  • F4 - Enhancing Global Engagement Penn State Thematic Priorities
  • TE - Penn State will be a leader in the transformation of education, including enhancing access to it, as it fulfills its land-grant mission in a 21st-century context and continues to drive discovery-focused research across

Penn State Supporting Elements:

  • CO1 - Focus On Impact Through Partnerships
  • CO2 - Provide Expanded Access To Penn State Resources Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Build International Programs
Objective

Increase the area of study abroad

Key Performance Indicator(s)

Introduction of non-traditional study abroad programming efforts

Mapping

Penn State Foundations:

  • F4 - Enhancing Global Engagement Penn State Thematic Priorities
  • TE1 - Advance The Frontiers Of Knowledge Penn State Supporting Elements
  • CO2 - Provide Expanded Access To Penn State Resources Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Build International Programs

Goal 6 - Strengthen the Smeal Brand

Further develop the strong Smeal brand to raise awareness and understanding of the College’s excellence as well as preference, engagement and advocacy for the college on the part of the prospective students, current college students, alumni, recruiters, and other business educators

Objective

Execution of the branding efforts and exercises

Key Performance Indicator(s)

Enhancement of a clear brand strategy for the Smeal College of Business

Mapping

Penn State Foundations:

  • F0 - No Foundation Connection Penn State Thematic Priorities
  • No Associated Thematic Priority Connection Penn State Supporting Elements
  • CO3 - Promote Contributions Through Strategic Communication Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Strengthen the Smeal brand
Objective

Advance College CRM capabilities to achieve strong constituent relationships and increase engagement with current students, prospective students, alumni, recruiters

Key Performance Indicator(s)

Increased engagement and alignment across constituents

Mapping

Penn State Foundations:

  • F2 - Engaging Our Students Penn State Thematic Priorities
  • TE3 - Support And Empower Our Outstanding Faculty And Staff
  • No Associated Thematic Priority Connection Penn State Supporting Elements
  • OP3 - Develop A Culture Of Academic Business Modeling To Support Innovation
  • CO3 - Promote Contributions Through Strategic Communication Strategic Plan (2020 - 2025) - Business, Smeal College of
  • Strengthen the Smeal brand