Marketing Academic Research Colloquium
Welcome
The Smeal College of Business, Department of Marketing is pleased to invite you to the fifteenth annual Marketing Academic Research Colloquium (MARC)!
For the fifteenth year in a row, world class marketing scholars from the Joseph M. Katz School of Business at the University of Pittsburgh, Robert H. Smith School of Business at the University of Maryland, McDonough School of Business at Georgetown University, McIntire School of Commerce at the University of Virginia, Darden School of Business at the University of Virginia, and Smeal College of Business at the Pennsylvania State University, come together to strengthen their relationships and discuss cutting edge research.
- When: May 13-14, 2025
- Where: Smeal College of Business, Pennsylvania State University
Schedule of Events
| Date | Time | Event | Location |
|---|---|---|---|
|
Tuesday, May 13
|
3:15-4:45 PM |
Meet the Editors and Assistant Editors Rebecca Hamilton (JMR), Meg Meloy (JCR), Karen Winterich (JMR), PK Kannan (JM), Jie Zhang (JM) |
117 Mateer Building |
| 4:30-6:00 PM | Welcome Reception | Cafe Laura | |
| 5:00 PM |
Hans Baumgartner, Smeal Chair Professor of Marketing Opening Remarks |
Cafe Laura | |
|
Wednesday, May 14
|
7:45 AM and 8:00 AM and 8:15 AM |
Meet in Lobby to be Guided by Ph.D. Students, groups will be leaving every 15 minutes. Note: it is .60 mile walk (10-12 minutes) to Smeal Business Building from the Nittany Lion Inn. The East Parking Deck ($1/hr.) is the closest parking to the Smeal Business Building if you prefer to drive. |
Nittany Lion Inn to Business Building |
|
8:00-8:45 AM |
Continental Breakfast / Check in |
Business Building Foyer |
|
|
8:45-9:00 AM |
Corey Phelps, John and Karen Arnold Dean, Smeal College of Business Opening Remarks |
110 Business Building |
|
|
9:00-10:00 AM |
Ray Charles "Chuck" Howard Assistant Professor, Darden School of Business, University Virginia Presentation: Planning for Payday: How Expense Tracking Changes Consumers' Discretionary Spending |
110 Business Building |
|
|
10:00-10:15 AM |
Break |
Business Building Foyer | |
|
10:15-11:15 AM |
Daniel M. McCarthy Associate Professor Marketing, Robert H. Smith School of Business, University of Maryland Presentation: Evaluating The Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency |
110 Business Building |
|
|
11:15-12:15 PM |
J. Jeffrey Inman Albert Wesley Frey Chair in Marketing, Joseph M. Katz Graduate School of Business and College of Business Administration Presentation: Deceptively Helpful: The Rise in Online Fake Reviews and How ChatGPT Can Increase their Helpfulness |
110 Business Building |
|
|
12:15-1:45 PM |
Lunch Buffet Table Breakouts Berkey Creamery Freezer Cart Special Remarks |
Business Building Atrium |
|
|
1:45-2:45 PM |
Sara Dommer Assistant Professor, Smeal College of Business, Penn State Presentation: Received! How Acknowledgement Increases a Company's Sustainability Image and Drives Customer Participation in the Circular Economy |
110 Business Building |
|
|
2:45-3:00 PM |
Break |
Business Building Foyer | |
|
3:00-4:00 PM |
Suh Yeon Kim Assistant Professor, McDonough School of Business, Georgetown University Presentation: Customization and the Customer Journey |
110 Business Building |
|
|
4:00 PM |
Andrew Petersen, Associate Professor of Marketing, Associate Research Director, Institute for the Study of Business Markets Closing Remarks |
110 Business Building |
|
|
5:00 - 7:00 PM |
Hans Baumgartner, Smeal Chair Professor of Marketing Retirement Celebration |
||
|
5:30 PM |
Special Remarks |
Boal City Brewing |
Lodging - The Nittany Lion Inn
Reservations can be made by calling 814-865-8500 and referencing MARC. Here is also the link for the hotel booking block. This block is available until mid-April for those deciding or the room block sells out so we encourage you to reserve your room early.
Additional Lodging: Scholar State College, Graduate by Hilton State College, and the Hyatt Place.
On Campus Parking
If you are staying at The Nittany Lion Inn, you can park in the Nittany Parking Deck. It is .60 mile walk (10-12 minutes) to Smeal Business Building from the Nittany Lion Inn. If you are not staying at the Nittany Lion Inn or prefer to drive to the Smeal Business Building, the East Parking Deck is closest to the Smeal Business Building.
Restaurant Suggestions
Excited to experience the delicious dining choices State College has to offer? After the conclusion of the opening reception on Tuesday, you can take a look at the restaurant and bar list and enjoy the rest of your evening at an establishment of your choice.
Area Attractions
If you plan on staying for a few hours after the colloquium or for the rest of the week, here are some places to visit around campus and town.
Questions?
Please call Hollie Meyer, Department of Marketing Administrative Support Coordinator, at 814-865-0316 or email at hlm5317@psu.edu.