Marketing Academic Research Colloquium

The 15th Annual Marketing Academic Research Colloquium will be held May 13-14, 2025 at The Smeal College of Business, hosted by the Department of Marketing. Site includes: lodging information, conference itinerary, etc.

Welcome

The Smeal College of Business, Department of Marketing is pleased to invite you to the fifteenth annual Marketing Academic Research Colloquium (MARC)!

For the fifteenth year in a row, world class marketing scholars from the Joseph M. Katz School of Business at the University of Pittsburgh, Robert H. Smith School of Business at the University of Maryland, McDonough School of Business at Georgetown University, McIntire School of Commerce at the University of Virginia, Darden School of Business at the University of Virginia, and Smeal College of Business at the Pennsylvania State University, come together to strengthen their relationships and discuss cutting edge research.

When: May 13-14, 2025

Where: Smeal College of Business, Pennsylvania State University

Schedule of Events

**Schedule of Events**
Date	Time	Event	Location
Tuesday, May 13	3:15-4:45 PM	Meet the Editors	117 Mateer Building
	4:30-6:00 PM	Welcome Reception	Cafe Laura
	5:00 PM	Hans Baumgartner, Department Chair Opening Remarks	Cafe Laura
Wednesday, May 14	7:45 AM and 8:00 AM and 8:15 AM	Meet in Lobby to be Guided by Ph.D. Students	Nittany Lion Inn to Business Building
	8:00-8:45 AM	Continental Breakfast / Check in	119 Business Building
	8:45-9:00 AM	Corey Phelps, John and Karen Arnold Dean Opening Remarks	126 Business Building
	9:00-10:00 AM	Speaker	126 Business Building
	10:00-10:15 AM	Break	119 Business Building
	10:15-11:15 AM	Speaker	126 Business Building
	11:15-12:15 PM	Speaker	126 Business Building
	12:15-1:45 PM	Lunch Buffet Table Breakouts for Project Discussions Berkey Creamery Freezer Cart Special Remarks	Business Building Atrium
	1:45-2:45 PM	Speaker	126 Business Building
	2:45-3:00 PM	Break	119 Business Building
	3:00-4:00 PM	Speaker	126 Business Building
	4:00 PM	Andrew Petersen and Courtney Szocs, MARC Committee Co-Chairs Closing Remarks	126 Business Building
	5:00 - 7:00 PM	Hans Baumgartner, Department Chair Retirement Celebration	Boal City Brewing
	5:30 PM	Special Remarks	Boal City Brewing

Lodging - The Nittany Lion Inn

Reservations can be made by calling 814-865-8500 and referencing MARC. Here is also the link for the hotel booking block. This block is available until mid-April for those deciding or the room block sells out so we encourage you to reserve your room early.

On Campus Parking

If you are staying at The Nittany Lion Inn, you can park in the Nittany Parking Deck. It is .60 mile walk (10-12 minutes) to Smeal Business Building from the Nittany Lion Inn. If you are not staying at the Nittany Lion Inn or prefer to drive to the Smeal Business Building, the East Parking Deck is closest to the Smeal Business Building.

Restaurant Suggestions

Excited to experience the delicious dining choices State College has to offer? After the conclusion of the opening reception on Tuesday, you can take a look at the restaurant and bar list and enjoy the rest of your evening at an establishment of your choice.

Area Attractions

If you plan on staying for a few hours after the colloquium or for the rest of the week, here are some places to visit around campus and town.

Questions?

Please call Hollie Meyer, Department of Marketing Administrative Support Coordinator, at 814-865-0316 or email at hlm5317@psu.edu.