Graduate Education

The Penn State Smeal College of Business Marketing Department offers many opportunities to continue an education in Marketing after your undergraduate degree.

Marketing Analytics and Insights

Continue your education in Marketing Analytics and Insights through an asynchronous program that allows students to log in on their time during the week. Option to gain a 12-credit Graduate Certificate, or expand your knowledge even more through a 30 credit Master's program. This program will provide you with theoretical foundations, analytical tools, and critical thinking skills to efficiently apply data to make strategic marketing decisions. You will be challenged to use real data sets to solve critical marketing challenges in the areas of customer acquisition and retention, brand management, digital marketing communication, market evaluation, and customer experience management.

For more information on a Master's in Marketing Analytics and Insights.

For more information on a Graduate Certificate in Marketing Analytics and Insights.

Business-to-Business Marketing Graduate Certificate

In today’s competitive B2B landscape, marketing expertise is essential. Gain a foundational understanding of the specialized concepts, theories, tools, and techniques that set B2B marketing apart. Build sought-after skills in strategic planning, new product development, data analytics, and more. This certificate provides the specialized knowledge to set yourself apart. As a student in the graduate certificate in B2B marketing, you'll have the unique opportunity to work closely with world-class experts, from both B2B marketing academic and B2B marketing practice, associated with the Institute for the Study of Business Markets (ISBM).

For more information on a Graduate Certificate in Business-to-Business Marketing.