Brand Management
Brand Management Opportunities in the Marketing Major
Gain a flexible foundation to hit the ground running and pursue your passions
Interested in a marketing career that focuses on the strategies behind what makes brands successful? Marketing students at the Penn State Smeal College of Business will enhance their portfolios for career opportunities in branding and brand management as a part of the Strategic Insights and Analytics specialty track in the marketing major.
Employment of advertising, promotion, and marketing managers is expected to grow significantly by 2026
Smeal marketing majors entering the workforce after school secure competitive starting salaries which are dependent on industry, location and company. Many alums become managers and executives later in their careers. More on career options and salary statistics of marketing careers and Smeal marketing graduates.
Smeal Marketing Alumni in Brand Management
Some of our Marketing Alumni that built careers in Brand/Product Management are, but not limited to:
- Associate and Assistant Brand Managers
- Director of Consumer Marketing
- Global Product Line Manager
- Marketing/Customer Development Manager
- Product Specialist
- Senior Analyst
- Senior Manager, Product Marketing
- Marketing manager and senior management roles in the aforementioned roles
Core Courses in Brand Management
MKTG 472 (3): Strategic Brand Management This course investigates how to create profitable brand strategies by building, measuring, and managing brand equity. Theories and practical tools will address the following questions: How does branding influence purchase and consumption? How can firms build brand equity? How should brand equity be measured and managed over time? How should firms manage brands in a brand portfolio? How can firms leverage brand equity?
MKTG 497 (3): Penn State Prime Practicum Penn State Prime gives students the opportunity to gain hands-on project management skills in advertising and brand marketing in the fall. They may apply these skills in a spring practicum course mentored by ad agency executives and brand managers. Students may apply during the fall for the spring semester course; emailProfessor Jennifer Coupland.
Full Marketing Course List and Descriptions offered at the Smeal College of Business
Opportunities Outside the Classroom
Penn State Prime
About Penn State Prime: Student Club and a Practicum Course (MKTG 497)
Penn State Prime gives students the opportunity to gain hands-on project management skills in advertising and brand marketing. Students participate in workshops, case competitions, and networking sessions. They may apply these skills in a spring practicum course mentored by ad agency executives and brand managers.
Penn State American Marketing Association (PSAMA)
PSAMA earned the AMA International Chapter of the Year award in 2020-21
About PSAMA
The mission of Penn State AMA is to provide its student members with real-world business experience; not just limited to the fundamentals of marketing, but also exploring all professional and rudimentary skills of business. Through personal and professional development, networking and leadership, PSAMA offers its members the vital prerequisites needed for any undergraduate to make a comfortable transition to the workforce.
Learn more about the Business Development and Sales specialty track or the Strategic Insights & Analytics specialty track in the marketing major at Smeal.