Articles - Management of Intangible Corporate AssetsArticle Reviewshttps://www.smeal.psu.edu/fcfe/research/readings/mgmtart.htmlhttps://www.smeal.psu.edu/@@site-logo/logo.png
Articles - Management of Intangible Corporate Assets
Article Reviews
Management of Intangible Corporate Assets Articles
Articles
Short Reviews
Creating New Ventures From Bell Labs Technologies Henry W. Chesbrough and Stephen J. Socol of Industrial Research Institute, Inc. March-April 2002 Pages 13-17
A description of Lucent's efforts to commercialize Bell Lab's intellectual property. This article glosses over the major internal issues but does give insight on the compromises that a complex organization must make in trying to create spin-outs.
Exploring Internal Stickiness (Impediments to the Transfer of Best Practice Within the Firm) Gabriel Szulanski Strategic Management Journal Volume 17 (Winter Special Issue), 1996 Pages 27-43
This research purports to show that, contrary to conventional wisdom, motivational factors are not the primary barriers to knowledge transfer of best practices; the cause is more likely to stem from cognitive mismatches between provider and receiver.
From Beginning to End (The Life Cycle of Technology Products) The Wall Street Journal Section R1 Monday, October 15, 2001
This is a collection of articles exploring different axes of the life-cycle issue. The implications are clear. Corporations must innovate more, execute faster, kill bad projects earlier and use a networked business model.
Innovation is the Leading Competitive Advantage of Fast Growth Companies BSI Global Research, Inc. Pricewaterhouse Coopers "Trendsetter Barometer" New York June 24, 2002 Pages 1-5 www.barometersurveys.com
This survey of over 407 CEOs indicates that by far the largest proportion (77%) put proficiency in corporate innovation to be the most important factor for successful growth.
Management Insight No. 3 The Learning Organization David Skyrme Associates www.skyrme.com/insights/
This is a useful introduction to the terminology and history of the holistic approach to knowledge management.
Mind Over Matter (Disappearing Acts: The Rapid Rise and Fall of the Intangible Asset) Greg Ip Wall Street Journal Thursday, April 14, 2002
This article challenges the sustainability of intangible asset values. It contains useful background data and presents several points of view.
New Math For A New Economy Alan M. Webber Fast Company January-February 2002 Issue 31, Page 214
A must read for managers and accountants in companies where intangible assets are a significant contributor to market value. This work contains an interview with Baruch Lev from NYU who challenges the weaknesses in our accounting rules for the new and not so new economy.
Spinning Out a Star Michael D. Lord, Stanley W. Mandel, & Jeffrey D. Wagner Harvard Business Review June 2002 Pages 115-121
This article focuses on lessons to be learned from the R. J. Reynolds/Targacept successful spin-out. A pragmatic analysis—time will tell whether RJR has really avoided all the common mistakes.
The 21st Century Human Resources Function: It's The Talent, Stupid! (Identifying and Developing Talent, One Person at a Time, Becomes our Defining Challenge) Marcus Buckingham, Richard M. Vosburgh Human Resource Planning Pages 17-23
This is good, sound advice on managing one of the most important intangible assets in a company, large or small—the talents of every individual.
Why Organizations Don't "Know What They Know" (Cognitive and Motivational Factors Affecting the Transfer of Expertise) Pamela Hinds and Jeffrey Pfeffer Research Paper Series Research Paper No. 1697 Graduate School of Business Stanford University
This is a summary of research work on (a) why it is inherently difficult to transfer knowledge and best practices from a cognitive viewpoint, and (b) motivational aspects to encourage transfer. It is an excellent reading for managers who take knowledge management seriously.
